Farmers needed access to what river in order to transport their crops to market?

F2C  (Farmer to consumer) - Farm Directly Marketing

In that location'due south a lot to recollect well-nigh when information technology comes to marketing agricultural products.

Farm direct marketing is a long felt need of the farmers and consumers of the country every bit it goes a long way in ensuring higher remuneration to the farmers and coming together the satisfaction level of the consumers through direct sale of the agricultural commodity past the farmers to the consumer at affordable prices. Straight marketing of agricultural produce helps in consummate emptying of center men and committee agents who charge high level of commission fee from the agriculturists/farmers coming to the market yards for selling their produce and and so artificially inflate the retail prices.

What farmers need to consider when selecting which straight marketing channels fit best with a subcontract's resources, goals and accessible customer base.

All successful farming operations require mastering the delicate balance of production and distribution. Many growers choose to direct market their products because it allows for amend potential profit margins compared to selling wholesale. The benefits realized by cutting out the middleman and getting direct feedback from the customer can make these marketing avenues worth the labor required to sell directly.

Farm Direct Marketing Introduction

Farm direct marketing involves selling a product from the farm directly to customers. Ofttimes, the farmer receives a toll similar to what the grocery shop charges. This method of marketing is more than entrepreneurial or business organisation-like than wholesale marketing. In a style of speaking, the farmer using this method grows a "product" more than than a crop. The opportunity to interact with growers is one of the reasons consumers similar to purchase this way. The experience of the purchase is often function of the product.

Here sales to restaurants, retail stores and institutions are included among farm straight marketing approaches because the farmer has some control over the price and the transaction is based on a human relationship with a business owner. Pricing varies and may exist higher for sales to restaurants, but lower for grocery stores .

Farm direct marketing Advantages :

• Since small quantities of farm products can be sold, small producers can participate.
• The farmer sets the cost or is more control of the price. Good products and services tin get bonny prices and therefore, small farms can be assisting.
• Payment is usually immediate.
• In addition, farmers receive instant feedback from customers on products and service. The farmer can improve his/her business through this input and increase farm profitability.

Direct Marketing Aqueduct

Roadside Markets - This selection allows the farmer to stay on or near the farm, minimizing transport to market. If fix upwards as an "honor-arrangement" stand, this option has minimal fourth dimension and infrastructure needs. A more substantial roadside stand requires an investment in infrastructure, directional signage, marketing, and staffing. Location is besides a major consideration with this outlet.

Farmers Markets - Ensures your product is exposed to a higher book of consumers who will by and large pay the highest cost per Kg / piece, while likewise putting you in directly contest with other vendors. A great manner to build customer loyalty, get directly feedback, and promote your farm business organization. Farmers market sales tin can make for notoriously long days, being off property or investing in staff, running trucks, and dealing with weather related uncertainty on market days. Selling at market requires a loftier level of client interaction. Farmer need to accept proper transportation and storage, the ability to have multiple forms of payment, and will demand to develop a pretty good idea of what you'll sell on a given day. Farmer also desire to keep in heed the required vendor fees and other requirements for the marketplace.

Option Your Ain - This choice rather new simply can require less labor on the farmer'south stop, simply requires a lot more attention to public relations, crowd command to prevent theft and damage to crops, and staff on picking days. You'll need to be prepared for the potential ingather impairment and the possibility of someone getting injured on the farm. This marketing aqueduct works well with particular crops, and is common with orchards . A convenient location is helpful with this model.

Subscription Farming, or Community Supported Agriculture (CSA) Programs - In this model, your customer base of operations signs up and pays for their share of the produce in advance of the growing season, ordinarily in winter. This gives you lot capital when y'all demand it early on in the season, and guarantees an outlet for your product. It as well has the do good of creating client loyalty and a sense of customs. It does require interaction with members and figuring out the logistics of on-subcontract pickup, and/or off-subcontract delivery, every bit well equally dealing with redundancy plans to ensure a well-rounded box each calendar week. Y'all'll besides want to consider the established contest in your area and changing customer perceptions and expectations for CSA.

Restaurants/Hotels/Dhabas - Can be well suited for niche crops and specialty varieties. Marketing through restaurants provides a year-circular outlet, tin be great PR and has potential for contract growing. Some drawbacks to consider are that quantities of order can exist small-scale and/or unreliable; greater pressure on meeting quantity and quality standards; as well as the potential difficulty of working with Chefs who have a dissimilar schedule and demands, and may not have a grasp on seasonality.

Subcontract Directly Marketing Challenges

Since a subcontract using direct marketing is responsible for what it grows and how and to whom information technology markets its products, risk is much higher than it is for farms using wholesale markets. Farm direct marketing is equivalent to starting a small business in addition to the farm. Using farm direct marketing, the farmer takes on new roles and becomes responsible for marketing, retailing, advertizing, customer relations and then on. The method requires the personality and patience to work with people: the subcontract's customers. There are besides regulations that pertain to farm direct marketing that other farms do not worry almost. Lastly, even though the potential for turn a profit is much greater for pocket-sized farms marketing direct, there is no free dejeuner. This approach volition crave long hours to produce crops, service customers, keep up with competition, and more.

Selecting What Ingather or Production to Sell

Deciding what to sell is an integral part of marketing; specially farm direct marketing. Subcontract direct marketing is closely related to the concept of "niche marketing." Niche marketing is producing a product that differs somehow from what others are growing. Through its uniqueness, the product fills a niche or gap in the market. Niche marketing provides a client base for sales and allows the farm the ability to more than closely control the price for the product. Niche marketing is counter to the traditional approach to agronomics in which commodities that are virtually all alike are marketed to "everyone." Instead, a specific product is marketed to a specific segment of the population that desires it and is willing to purchase information technology.

A few guiding question can help this process, here are a few examples:

• Consider the type of consumer and the demand in your geographical expanse. Is there someone to buy your production? How much will they pay?
• Make up one's mind where to market your production, and how to get information technology there. Proximity to your consumer should play a major part in this determination. Are they close enough to brand a Choice-Your-Own or on-farm CSA pickup feasible? Are the farmers markets shut plenty to yous that it'due south worth the trip? Can y'all afford the time and cost to run a delivery truck?
• Familiarize yourself with the competition. What advantages practice they have? Tin you bring something to the tabular array that they can't?
• Familiarize yourself with market prices (electric current and overall trends) for the product(s) you program to sell. Compare that to the toll of production to ensure a profit.
• Full general infrastructure - Exercise y'all take, or can you acquire the necessary transportation, supplies, labor and meet food condom requirements?
• Mail harvest handling capabilities - If you plan to motility your product anywhere and continue it looking fresh and palatable, practise you have the necessary washing and cooling equipment? Will you exist able to package properly? Do yous desire to prepare processed foods and deal with the related regulatory obligations?
• Take the risks into account - When marketing straight, you'll demand to protect yourself against potential problems.

References: http://agmarknet.nic.in/amrscheme/rythu_bazarmodel.htm

http://www.extension.org/pages/18376/direct-marketing-introduction-for-organic-farms#.ViSw1eyqqko

http://cals.arizona.edu/arec/wemc/nichemarkets/6_PromotionalResource.pdf (verified 5 Mar 2010).

http://www.misa.umn.edu/

Publications/MarketingLocalFood/index.htm) (verified iv April 2011)

http://www.wistatedocuments.org/cdm/singleitem/collection/p267601coll4/id/3152/rec/iv) (verified fourteen Mar 2014)

http://attra.ncat.org/marketing.html (verified five Mar 2010)

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Source: https://www.linkedin.com/pulse/f2c-farmer-consumer-farm-direct-marketing-mandeep-pujara

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